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News Vibram Fivefingers Bikila want to adjust the strategy, the introduction of cheap shoes to enter the second and third tier markets in. The same time, some domestic well-known sports brands also raise the price, the price difference of the high-end brands and popular brand seems to be narrowing. In three or four lines of camp, the regional sports brand to seize market share and competition intensified. Under such circumstances, sporting goods, how to stand out ?

5 finger running shoes have achieved so far is mainly due to high cost, competition, brand premium will be the main means of competition. Competitiveness of enterprises is essentially brand competition, with a strong brand means that have high value, high profits and high market share. This requires more professional division, and tap the sports of the brand itself deeper connotation, accurate the 5finger positioning and a strong sports marketing capabilities, the formation of brand influence and market competitiveness.

Visionary Vibram Fivefingers KSO TREK should enhance scientific and technological innovation in the field of sports, and strengthen the 5finger role in the dissemination of cultural, institutional change, rather than just relying on celebrity endorsements, on the one hand, should consolidate the domestic market, on the other hand should seek the existing international sports brand blank spots, and strive to achieve the effect of a surprise move.