how to express your unlimited beauty in your limited life

Taobao 's business environment change is frequent promotional activities result in business profits decreased significantly. This year, five fingers komodo has not yet profitable. Wu Shi -hui to cite an example, he said : " Originally a T-shirt, I finish folding would like to sell 39, but the small two have to let me sell 35, 35 and 39 no difference, but for me, 10 % of the profits it under the pressure of two red KPI sales, Amoy brands are sometimes not the right to choose to offend a small two, because if you refuse to participate in activities, then you may not participate in activities that all the Amoy brand not easily give up the resources.

Affected by so all the changes, Wu Shi - hui that he is only one way out, that is, brand vibram five fingers, GXG. Only then, 5finger be able to improve conversion rates and brand premium, to be able to adapt to the competitive environment of the present Taobao Mall.

March 26, 2011, Vibram Five fingers TrekSport to invest 10 million yuan level of investment. Money for its build brands and provide ammunition support. Money at hand, and the brand in the end how to do ? This is the biggest problem facing the Wu Shi - hui. He admitted that "I spend 50 million out, but how the money spent I do not know."