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vibram 5 finger shoes within the staff turnover rate, saving the cost of training for new employees, improve product quality rate reduction in raw material costs, but Gou was soon found that nearly 60% in 5finger2010 annual turnover growth, labor costs enhance the manufacturing costs in 5finger sharp rise. Based on this, in 2011, he began to make "a million - robot " program, introduction of one million units of "robot" prepared by three years, reduce the front-line staff, boring duplication of effort, improve production efficiency.

Sea fishing the core of enterprise culture in accordance with the design of sea fishing, chairman Zhang Yong, is a fairness and dignity, and sea fishing members in 2012, the company will continue to work to create core competitiveness. " vibram five fingers komodo Chairman of the Board Ding Zhizhong told reporters.. According to their interpretation, the 5finger core competitiveness broadly divided into three parts - brand image, the channel control of power and vertical integration model.

The so-called vertical integration model, the core is Vibram Fivefingers Bikila where Jinjiang sporting goods manufacturers, joint procurement of raw materials, by increasing the scale of procurement to reduce procurement costs, which will save the funds for enterprise product design, development and brand promotion and make up company labor costs rise.