indispensable attachment vibram five fingers men flow grey green camo

Vibram Fivefingers Bikila strategy is very clear, is " a new generation of choice" so the same brand positioning, with the help of these two vectors of the music and football, every 5 to 10 years into the brand new content and ideas, to maintain aesthetic consistency with the times and a new generation of consumers, 5finger advocates constantly changing, but the kernel In fact, both an extension of another heritage.

The other hand, the domestic brands, the biggest problem is the lack of business awareness of the brand, did not rise to the strategic level, a domestic 5 finger running shoes almost every change to the wave of brand management personnel should be re - 5finger comb and change, which leads to its image and aspirations are often wavering.

Zhang, CEO of the key road sports consulting firm that domestic enterprises in brand management on the prevalence of the slogan attitude "," spread and no accumulation of the two errors, slogans chanted, but can not pass the corporate and Vibram Fivefingers KSO TREK values associated with each other is low ; advertising continue to do, but the lack of inheritance and accumulation, it is difficult to form a continuous brand mark.