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Look at "all channel development." E-commerce is generally considered more convenient than shopping, but according to the observation of Wu Shi - hui, most consumers started to feel the need to register, browse the information of a large number of vibram 5 finger shoes online shopping even more trouble. Most consumers prefer shopping, because shopping is a leisure, you can achieve physical and mental adjustment.

The so-called brand, all channels should not be divided into online and offline, is a three-dimensional, " he said, he expects this year to 80-100 entity stores in the country out. So far, vibram five fingers komodo has opened in Shanghai, Guangxi, Yunnan, Henan, Shandong, Anhui, Xiamen more than a dozen stores.

Under the expansion of online, Wu Shi -hui refining the concept of a " sugar daddy ". He believes that Vibram Fivefingers Bikila into the mall must be placed next to the big businesses. " If the Amoy brand is always the Amoy brand finished, Wu Shi -hui said, " Amoy brand in itself affect the force is weak, not the sugar daddy how line ? Amoy brand of learning with the big, impossible to grow. "