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5 finger shoes level, the life of the younger generation in the network era, the demand on the network and entertainment more intense and sensitive in this regard, Chinese enterprises not yet ready. 5finger experienced a growth process of Generation X, Generation Y, have prepared different era of aesthetic changes and brand communication to face change. Young people are constantly changing in the mobile youth market, followed by changes in corporate business marketing strategy.

To occupy the youth market to build brand association with the people after 90, we must first establish the younger Vibram Five fingers Bikila strategy is to replace the spokesman of the younger and more fashion, launched more likely to resonate with the brand proposition, or the introduction of Funny creative endless stream of 5finger products are designed to cater to the youth lifestyle play a cool personality and willingness to change ideas.

After 90 groups live in the network generation, they reflect the trend of virtualization, entertainment media rely more on traditional media was not interested, basically do not watch TV, newspapers, but then interesting experiential, interactive web marketing the vibram five fingers komodo sport activities more interested in better stimulate their desire to purchase.