vibram five fingers classic navy blue grey brings pride and confidence

Investment Advisor in the light industry researcher Xiongxiao Kun told the China Economic Times reporter, the overall point of view, several major 5 finger running shoes results are showing growth, but can be found or slowing down the profit margins of various brands decreased to So far, the domestic sports brand is still continuation of last year 's state of development, the performance is not outstanding.

Xiong Xiaokun, Vibram Fivefingers KSO TREK more stable performance thanks to its clear market positioning, positive inventory handling, and high penetration in the second and third tier markets, coupled with the strong promotion of the brand to promote its growth performance. Lack of domestic branded consumer segments, many domestic brand positioning is unclear, resulting in serious homogenization of the sporting goods market, a clear positioning is part of the sports companies need to focus on.

Stavanger chinaventure Investment in Group analyst told the China Economic Times reporter, domestic the Fivefingers Bikila apparel industry market reached a certain saturation, strong competition between the enterprises, the domestic sports brand enterprises face high inventory and cash flow difficult two a big problem.